Ukuphupha ngegolide kungabhekisa kuqoqosho lwe-nucleus yosapho, leyo yenkampani, okanye nabuphi na ubutyebi bobuqu. Kule nqaku siza kuhlalutya intsingiselo yokuphupha ngegolide, ukuze uhlale uzolile. Ukuba igolide exabisekileyo ivele ephupheni lakho, oko kuthetha ukuba ungumntu othanda izinto eziphathekayo, okanye uneengxaki zemali.
Eyona ntsingiselo ixhaphakileyo ibonisa ukuba umntu ophuphayo unomdla wokuthanda izinto eziphathekayo kunye nomnqweno omkhulu wokufezekisa iinjongo zabo. Bayabuthanda ubutyebi, bayazanelisa, bathenga iimoto ezibizayo, izindlu zodidi oluphezulu… Nangona kunjalo, zininzi izinto ezahlukeneyo ezinokuba kude neentsingiselo zentsusa. Inokuchaphazela imeko, imeko yethu yezoqoqosho, nayiphi na ingxaki esinayo ... Kuya kufuneka uyazi zonke ezi nkcukacha ukuze ube nentsingiselo echanekileyo yoko ikuthethayo phupha igolide okanye isilivere.